Showing posts with the label alignment

SPF Alignment Failures: Don't Panic!

If you're seeing SPF alignment failures when using an email service provider platform, don’t worry! This is such a common point of confusion among senders (and it even came up on a Valimail webinar I hosted last week with Ed Fisher from Microsoft ) that I decided to devote …

SPF Alignment in Google Workspace

Hey, a common question I've been seeing and hearing a lot lately is one related to the topic of how to deal with SPF alignment for alias domains in Google Workspace. An alias domain is where you map a second email domain on top of your existing one, and Google allows you to…

DMARC to be required at Gmail in 2024

If you dig into the newly published upcoming sender requirements from Google , you'll unearth three points that relate to DMARC. These are important enough that I wanted to highlight them specifically. First, note that Gmail is moving to a "p=quarantine" policy fo…

SPF and DKIM Alignment: What are they and why do they matter?

If you have implemented DMARC for your email sending domain, the spec requires that your messages either pass "SPF alignment" or "DKIM alignment." Here's what those are and why they are important (and why you should always do both). SPF alignment is wh…