Showing posts with the label email signup

Signup Best Practices: Banning Bots and NHI

Today I’m focusing on email signup form best practices, or: how to keep the crap out of your list. You might think that nothing bad will ever happen to you, but it will. Even on the signup form for my tiny niche Spam Resource newsletter list, even on the signup form for my friend’s now-closed jazz club, people seemed to be using scripts to feed email addresses to them on the regular. Not re…
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Blocking emails to role accounts: Good idea? (Updated for 2024)

Do you block email signup attempts from role accounts? If not, I think you should consider it. What's a role account, you might ask? It's an email that has a username part (the part to the left of the @ sign) that is commonly reserved for either a system function or adm…

Wombatmail COI/DOI update: Now with reCAPTCHA!

Verifying email addresses through methods akin to what we now think of as confirmed opt-in (COI) or (DOI) isn't a new thing. Mailing list software Majordomo  added support for verifying new signups  way back in 1996. I don't remember exactly when it became common to va…

DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In

Earlier this month, Steve Henderson from the DMA (UK) shared best practice guidance on how to use registration forms to get permission to send follow up email marketing . It's solid guidance and those looking to better understand how to list build using registration forms s…