Today I’m focusing on email signup form best practices, or: how to keep the crap out of your list. You might think that nothing bad will ever happen to you, but it will. Even on the signup form…
Do you block email signup attempts from role accounts? If not, I think you should consider it. What's a role account, you might ask? It's an email that has a username par…
Verifying email addresses through methods akin to what we now think of as confirmed opt-in (COI) or (DOI) isn't a new thing. Mailing list software Majordomo added support fo…
Earlier this month, Steve Henderson from the DMA (UK) shared best practice guidance on how to use registration forms to get permission to send follow up email marketing . It'…