Showing posts with the label link shorteners

Bitly (still) gets you blocked

Eleven years ago, Laura Atkins of Word to the Wise warned: Using bit.ly to shorten links in your emails will get you blocked . Indeed, Spamhaus made a change back around that ti…

I need to track clicks and redirects, what should I do?

Over on one of the forums the other day, somebody asked about best practices for redirects and link tracking for marketing email sends. Here's a few of my thoughts. First, it…

Beware the link shorteners -- or at least, be aware of the risks

There's chatter in various forums suggesting that Gmail is blocking or filtering or spam foldering email messages that contain references to the Bitly URL shortener's pri…