Showing posts with the label bad words
It's time for another Spam Resource Tuesday Tip. The goal? To share short and actionable deliverability tips and tricks. More often simple hacks than deep deliverability dives.  This time around: Were you worried about using the word free in your subject line? What about in ALL CAPS?! What about extra exclamation points!!! Are you offering an opportunity to make money fast ? With low…
" Email Unicorn " aka digital marketing professional Michelle Miles doesn't want you to use the term "blast" when talking about email marketing campaigns. I agree, and her reasoning is sound and you should read it for yourself . (And then you should fol…