In my latest Valimail Ask Al Video , I walk through four specific email authentication failure scenarios, things that could trip you up when sending email to Microsoft recipients, especially now…
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I get asked periodically for tips and tricks, best practices for cold lead emails. The question came again just a few days ago. Thing is, I don't have anything like that, bec…
A number of weeks ago I started up a new video series. Every week, I publish a new, short (usually) video on Linkedin and on Valimail’s Youtube page , where I answer questions f…
If you're trying to send email using an email server hosted on an IP address not expected to be running a mail server, your attempts to send mail to Gmail users is likely to…
Uh, zoom, zip ! A quick one today -- allow me to cobble together a blog post made up of some quick answers to recently asked questions about DMARC. Let's jump right in to it.…
Microsoft's SNDS (Smart Network Data Service) portal is a free and valuable deliverability resource for senders, providing direct data and feedback regarding your sending rep…
Spamtraps are special types of email addresses. There are varying definitions, but the two most common types are email addresses that were never valid that get spam (usually typo…
IP warming is the process by which, when you start sending from a mail server on a new IP address, you build up a good sending reputation by limiting your sending to small amount…
Google has long provided support for the list-unsubscribe header (as defined in RFC 2369 ) in Gmail. It is listed in their bulk sender guidelines as "strongly recommended.&…
If you've ever received a spam email that had a bunch of random text at the bottom, text that didn't make sense or didn't relate to the rest of the email, you've …
Dylan at email service provider eROI points out that Pizza Hut's email sign up process is substandard : You have to opt-in to receive emails just to order a pizza online. T…
