Showing posts with the label the drip

THE DRIP: How to Build a Winback Campaign with Pardot

Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign :  "Marketing considered these leads qu…

Pardot Email Unsubscribes Report: Understand Which Caused Email Opt-outs

From Lucy Mazalon of THE DRIP: Click here to read. This is good specific guidance for users of the Pardot email platform (owned by Salesforce), but I'm sharing it more broadl…

The Drip: Automatically Remove Spam Leads From Pardot

Over on The Drip, Lucy Mazalon just published a pretty good article on how to help eliminate spam leads from Pardot. Spam leads or fake leads, garbage entered into signup forms,…

Automatically Resend Emails to Non-Openers With Pardot

Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to pe…