Showing posts with the label the drip

3 Ways Pardot Protects Your Email Reports from Non-human Activity

From The DRIP : More great content from Lucy Mazalon . This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and security device clicks and activity. Metrics Guard and Visitor Filters being two key Pardot features that will help you out. And, very importantly, she didn't forget the two-click unsubscribe -- making sure that your …
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THE DRIP: How to Build a Winback Campaign with Pardot

Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign :  "Marketing considered these leads qualified once, and sales even progressed the conversations. You could say they are the “low hanging f…

Pardot Email Unsubscribes Report: Understand Which Caused Email Opt-outs

From Lucy Mazalon of THE DRIP: Click here to read. This is good specific guidance for users of the Pardot email platform (owned by Salesforce), but I'm sharing it more broadly because regardless of what platform you send emails from, understanding which emails, which types …

The Drip: Automatically Remove Spam Leads From Pardot

Over on The Drip, Lucy Mazalon just published a pretty good article on how to help eliminate spam leads from Pardot. Spam leads or fake leads, garbage entered into signup forms, don't do anybody any good. At best they waste the system's time and inflate your sending nu…

Automatically Resend Emails to Non-Openers With Pardot

Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to people who didn't open your previous email message .