Showing posts with the label stats
Deliverability folks love their dashboards. But too often, a dip in open rates or a spike in bounces sends people into full-on panic mode. My friend, expert deliverability consultant Mickey Chandler wants you to take a deep breath and back away from the emergency button. In hi…
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I've been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a …