XNND DNS Tools

DMARC.org: Thousands of BIMI Records Published During 2021


Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I've been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a BIMI logo. But, while the needle has been slow to move, data suggests that it is indeed moving. Read more about it here, courtesy of DMARC.org.

TL;DR? Almost 10,000 new BIMI records observed in 2021 by DMARC.org. Not quite 200 of those referenced a VMC (Verified Mark Certificate, required by Gmail). It's growing....slowly, but it's growing! It took years for people to get hip to DMARC (by "get hip" I mean "consider it a best common practice"), so I think we'll get there, eventually.

[ H/T: Steve Jones

PS: Happy birthday, DMARC! The spec is now ten years old.


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