Showing posts with the label pardot

How to deal with bot/ghost clicks in Salesforce Pardot

Time for a quick recap! People ask me about this a lot -- how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka "Marketing Cloud Account Engagement&quo…

Pardot: How to keep your prospect database clean and healthy

Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing …

Pardot Geeks: Email Deliverability Best Practices in Pardot

Last week it was SFMC Geeks, but today it's Pardot Geeks ! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few we…

3 Ways Pardot Protects Your Email Reports from Non-human Activity

From The DRIP : More great content from Lucy Mazalon . This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and secur…

THE DRIP: How to Build a Winback Campaign with Pardot

Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign :  "Marketing considered these leads qu…

Pardot Email Unsubscribes Report: Understand Which Caused Email Opt-outs

From Lucy Mazalon of THE DRIP: Click here to read. This is good specific guidance for users of the Pardot email platform (owned by Salesforce), but I'm sharing it more broadl…

The Drip: Automatically Remove Spam Leads From Pardot

Over on The Drip, Lucy Mazalon just published a pretty good article on how to help eliminate spam leads from Pardot. Spam leads or fake leads, garbage entered into signup forms,…

Automatically Resend Emails to Non-Openers With Pardot

Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to pe…