Showing posts with the label twilio

Fun with data: Twilio Sendgrid

Twilio Sendgrid (just?) released their " 2023 Email Marketing Benchmark Report " and it's chock-full of baseline and quartile metrics for you to refer to when ranking your own marketing efforts. Here and there a stat might seem a bit weak (5% open rate at best?) but when you take every industry and vertical together and mix it all in a blender, you're probably going to blen…
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From Twilio Sendgrid: Ask the Expert: Lili Crowley, Postmaster, Yahoo!

Thanks to Denis O'Sullivan for again sharing great deliverability insight. This time around it's an interview with Yahoo Postmaster Lili Crowley , one of the good people who help to try to keep the barbarians from getting through the gate. It's always good to learn …

Ask the Expert: Alex Brotman, Senior Engineer, Comcast

Twilio Sendgrid's Denis O'Sullivan recently put together this great Q&A With Alex Brotman from Comcast , and it provides stellar insight for senders. No secret sauce will be leaked here today, but there's great knowledge here to help people sending emails unders…