Way back in April 2024, I shared that Google was working on adding a new “subscription management” feature to Gmail. And shared how similar functionality looked at the time in Yahoo and Microso…
Read more
Folks have been reporting these past few weeks that centralized subscription management is coming to Google’s Gmail . This is a change, and change is scary, so many people will h…
A couple of years ago, I wrote a blog post called ' One Click Unsubscribe: Don't do it! ' and ever since then, I think people have misunderstood it. Especially in thi…
Back in my e-commerce days, we used to use this "one weird trick" to help reduce spam complaint rates: We put a prominent "click here to unsubscribe" link at …
Found on the web: Gina Lofaro explains the user experience of finding it hard to unsubscribe . What galls me is that the list owner actually decided it was wise to argue the law…
