As mentioned earlier , the FTC recently announced a proposed settlement with Experian, taking action against them for allegedly sending commercial emails while claiming those emails were transac…
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"Is this message transactional, or is it commercial?" That's a question I get asked quite regularly as a deliverability consultant. Note that I am not a lawyer, so…
In what may become a recurring theme , Consumerist reports today about a financial institution sending daily emails to somebody who is not actually a customer of that institution…
Is there ever a good reason as to why you, email sender, might want to include an unsubscribe link in your transactional email messages? Why yes, yes there is . This isn't th…
A reader contacted me the other day, showing me an email message he had received from his bank. They had sent him a transactional message, and he took umbrage at the fact that t…
