Showing posts with the label promotions tab

When Gmail broke the rules: What a two-day glitch taught us about user intent

Steven Lunniss, Director of Deliverability for email marketing provider Cordial, was able to answer a very important question back in January, thanks to an unexpected glitch. The question: What happens to engagement and subscriber sentiment when your email messages are unexpectedly redirected from the promotions tab to the primary inbox? The glitch: On January 24th and 25th, something went …
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Relevance comes to the Gmail promo tab

On Thursday, September 11th, Google announced that Gmail will soon change how the Promotions tab works .  Instead of showing marketing messages in simple chronological order (a "most recent" view with the newest at the top), the default will be to sort the list of ema…

Got placed in the Gmail promo tab? You're not alone.

Apparently it happens to Seth Godin, too ( click here ). He's got a fix for it, see, but those big meanies at Google won't let him implement it. He's even encouraging you to yell at Google on his behalf. (It turns out, Google is a bit shy about letting third parti…

Gmail's Promotional tab: How to escape

How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six different people, and you'll get six different answers. And I'm not sure which answer is the best one, so I'll collect them here…