acquisitions
Salesforce to Acquire Braze
I was director of deliverability for ExactTarget, later called Salesforce Marketing Cloud, for fifteen years. I still help a number of compa...
Topic
braze
alison gootee
Apple Mail Changes: More of What You Need to Know
Big changes are here, courtesy of updates to Apple Mail in iOS 18, and if you’re in the email game, you’ll want to stay ahead of the curve. ...
alison gootee
Alison Gootee: Understanding Blocklists
Do blocklists matter? Are you going to have deliverability troubles if your sending IP address is on a blocklists? It's a complex questi...
best practices
Sending Legally Mandated Emails: How to Put Your Best Foot Forward
Has your legal team ever told you to send a one time legal notification email to all 25 million customers? Even to the ones who haven't ...