Big changes are here, courtesy of updates to Apple Mail in iOS 18, and if you’re in the email game, you’ll want to stay ahead of the curve. Fortunately, deliverability and compliance expert Alison Gootee of Braze—Jouster of junk mail, slaughterer of spam, one who is uncharitable to unsolicited email—has broken it all down in her latest article.
Alison covers what you need to know about automatic email categorization, branded mail for verified businesses, the new digest view, email summaries, and AI-generated email summaries. And how this will impact email marketers and other email senders, and fellow deliverability nerds. Whether you send emails, analyze engagement, or just like staying informed about Apple’s latest moves, she'll help you understand what this is all about and what we should be doing to prepare.
Big changes are here, courtesy of updates to Apple Mail in iOS 18, and if you’re in the email game, you’ll want to stay ahead of the curve. Fortunately, deliverability and compliance expert Alison Gootee of Braze—Jouster of junk mail, slaughterer of spam, one who is uncharitable to unsolicited email—has broken it all down in her latest article.
Alison covers what you need to know about automatic email categorization, branded mail for verified businesses, the new digest view, email summaries, and AI-generated email summaries. And how this will impact email marketers and other email senders, and fellow deliverability nerds. Whether you send emails, analyze engagement, or just like staying informed about Apple’s latest moves, she'll help you understand what this is all about and what we should be doing to prepare.
Check out the full post here: Apple Mail App's New UI Enhancements: What Email Marketers Need to Know
Thanks to Alison, both for the shared insight and for giving me something easy to link to today!
Comments
Post a Comment
Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.