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alison gootee

It’s only August, but if you send marketing email, you know what that means: Black Friday and Cyber Monday prep starts SOON! If not....now! ...

Friday, August 22, 2025

With the announcement (and subsequent launch) of Apple Mail's categorization functionality, email marketers have been concerned, wonder...

Monday, March 31, 2025

Big changes are here, courtesy of updates to Apple Mail in iOS 18, and if you’re in the email game, you’ll want to stay ahead of the curve. ...

Thursday, March 27, 2025

For my most recent Valimail "Ask Al" video, I had a bit of fun chatting with expert deliverability consultant Alison Gootee on the...

Sunday, December 08, 2024

Thank you for joining us for Deliverability Week ! Don't forget to click on through to find even more great articles and content highli...

Wednesday, June 19, 2024

Do blocklists matter? Are you going to have deliverability troubles if your sending IP address is on a blocklists? It's a complex questi...

Tuesday, June 11, 2024

Back in the day, people used to complain that Spamhaus never really interacted with the broader email community. And to some degree they wer...

Friday, March 29, 2024

It's Friday! Why don't we have a little bit of fun today? Here's the first in a (maybe) regular series of me talking to intere...

Friday, January 19, 2024

Today's guest post comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee , who reminds us of the reason for ...

Tuesday, November 21, 2023

Today's guest post is from deliverability expert Alison Gootee . She writes: I'm here to offer some empathy. If you're experienc...

Monday, June 13, 2022