It’s only August, but if you send marketing email, you know what that means: Black Friday and Cyber Monday prep starts SOON! If not....now! BFCM is the busiest, most competitive time of year for…
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With the announcement (and subsequent launch) of Apple Mail's categorization functionality, email marketers have been concerned, wondering how this tab-like organization mec…
Big changes are here, courtesy of updates to Apple Mail in iOS 18, and if you’re in the email game, you’ll want to stay ahead of the curve. Fortunately, deliverability and compli…
For my most recent Valimail "Ask Al" video, I had a bit of fun chatting with expert deliverability consultant Alison Gootee on the topic of blocklists . The question I …
Do blocklists matter? Are you going to have deliverability troubles if your sending IP address is on a blocklists? It's a complex question, as the nature of blocklists and th…
Back in the day, people used to complain that Spamhaus never really interacted with the broader email community. And to some degree they were right -- Spamhaus people sometimes a…
It's Friday! Why don't we have a little bit of fun today? Here's the first in a (maybe) regular series of me talking to interesting people about stuff. Fun stuff, b…
Today's guest post comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee , who reminds us of the reason for the (email) season. Take it away, Alis…
Today's guest post is from deliverability expert Alison Gootee . She writes: I'm here to offer some empathy. If you're experiencing difficulties delivering to Microso…
