Yes, it's already time to start thinking about BFCM season!

It’s only August, but if you send marketing email, you know what that means: Black Friday and Cyber Monday prep starts SOON! If not....now!

BFCM is the busiest, most competitive time of year for email marketers. More volume. More competition. More risk of getting lost in the inbox, or worse, filtered to spam.

On August 26th, the good folks at Sinch Mailgun presented a free webinar to help you get ready. And if you missed the live session, they've kindly shared the recording and you can find it here on Youtube or embedded below.

Here is what you’ll learn:

• How Gmail & Yahoo’s new rules are reshaping deliverability
• The right way to warm up IPs and clean lists before the surge
• Why trust signals and smart send times matter more than ever

This is part of their Deliverability Academy series, designed for marketers, developers, and anyone sending high-volume mail.

Speakers include:

• Natalie Hays, Sr. Product Marketing Manager
• Alison Gootee, Deliverability Advocacy Specialist
• Thomas "T-Bird" Knierien, Sr. Multimedia Marketing Content Specialist
• Em Blitstein, Sr. Content Marketing Manager

And while you’re thinking ahead, don’t miss my five tips for BFCM success in 2024. They're still just as relevant this year.