Showing posts with the label engagement

How to boost engagement on Substack

Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: Identify subscribers who are not engaging (not opening or clicking). Make an attempt at re-activating them, via a winback (re-engagement) campaign. Suppress those who remain unengaged. Suppression of those unengaged addresses is what helps boost (impro…
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Re-Engagement Campaigns: Will That Winback Email Help or Hurt?

I sometimes call a re-engagement campaign a "winback" campaign because the goal is simple: try to "win back" a subscriber, meaning to keep them active in your email database. The catch is that every send to a disengaged recipient carries a risk for your deli…

Navigating Microsoft OLC Spam Folder Placement

Microsoft’s Outlook.com or OLC (Outlook Consumer) email platform, the mailbox provider formerly known as Hotmail, can be a tricky one when it comes to managing and mitigating deliverability issues. There’s not always a clear and easy path to solve for spam folder/junk email fol…

Tuesday Tip: Don't send too often

Here's a lightly anonymized version of a true story that I overheard recently: Sender reaches out to big ISP X, asking for help with deliverability issues. ISP offers to investigate. When investigating, they find engagement is very low and complaints (and unsubscribes) high…

Tuesday Tip: You need Google Postmaster Tools

Are you having trouble delivering mail to Gmail subscribers? Then you need Google Postmaster Tools . It is the single source of truth when it comes to understanding what Google sees as your sending reputation, and vitally important for monitoring as you nurse your email campaig…

Tuesday Tip: Gmail remediation is slower!

It's time for another Spam Resource Tuesday Tip. The goal? To share short and actionable deliverability tips and tricks. More often simple hacks than deep deliverability dives. This week, it is just something that I've observed, and that other people have observed, and …

The Goal of Sunsetting

Today’s guest post comes from Steven Lunniss , Deliverability Lead for Cordial . Steven is a seasoned email marketing expert with over 15 years of experience – including six years working with top email service providers as well as nine years client-side. The goal of sunsetting…

Pro-tip: Boost engagement by asking for replies

It's a simple matter of reputation logic . Lower engagement means you're more likely to look like a spammer to the ISPs. High engagement means you're more likely to be perceived as respectable (and more likely to get inbox placement). So, this might seem obvious, b…

Focusing on engagement: What does that really mean?

One of my standard bits of advice when it comes to fixing deliverability woes (spam folder placement, in particular) is that a sender "pull back and focus on engagement." What does that really mean? Let me explain. The specifics can and will vary, but here's a gen…

What Apple didn't break

Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we're at now is that for anybody who reads their email messages on a modern iPhone, whether or not they opened the message is no longer something an email sending pla…

Why noreply@ is nogood@ in 2022

You don't send mail as noreply@, do you? If you discourage email responses by sending your marketing email messages with a noreply@ email address, you're missing out on an opportunity! It's an additional engagement signal to tell the ISP that people like your messag…

Quick Tip: Core Subscribers

Direct Deliverability's Karen Balle has excellent advice for those trying to fix deliverability issues. Her quick tip helps you quickly boost engagement (and thus reputation), giving you time to dig deeper into the underlying issues. Allowing you to basically keep the ligh…

Automatically Resend Emails to Non-Openers With Pardot

Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to people who didn't open your previous email message .

Why Email Engagement Is the Holy Grail of Email Deliverability

ActiveCampaign's Robert Colomberti's explains . This is REALLY good stuff. The date range guidance might change depending on your industry or differences in sales pipeline, and the segmentation guidance gets a bit platform specific, but the core of this is solid. As …

File under obvious? Engagement rules!

A bunch of friends have been forwarding around this link to an article from "EContent" entitled " Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam " On one level, duh. But also, on another leve…

Don’t Be Afraid to Say Buh-Bye

Over on the Bronto Blog, Waynette Tubbs reports shares a client's experience with email list stagnation, re-engagement, and how to deal with letting go. It's a smart marketer that can delete 30% of the email list the right way and end up seeing positive gains! Get rid …

From address: Don't use an invalid domain name

Here's a common question that I get asked somewhat regularly: "I don't really want to receive or deal with replies to my email messages. Can't I just use a fake email address?" You should never, ever use a fake email address (or an email address with a fak…

Gmail’s message to email marketers: Focus on engagement

Campaign Monitor's Andrew Bonar reports on the takeaways from a recent presentation  and Q&A session where Gmail's Sri Somanchi chatted with members of the ESPC (Email Sender and Provider Coalition).

A wizard did it.

Did a wizard do it? No, it was engagement. Mickey Chandler : "If you already have a good program, then mailing inactives isn’t likely to hurt you much. On the other hand, 6 or 8 times per month I’ll see a client who is having their mail delivered to the bulk folder trim …