recap
SMTP rejections are up: One reason why might surprise you!
Ouch, what a click-baitey headline. But let’s run with it, because it comes from an honest place. As I mentioned here and elsewhere, I recen...
Topic
zwebrecap
best practices
Bonus Webinar: Salesforce Pardot Deliverability 101
Salesforce Pardot (aka " Marketing Cloud Account Engagement ") is a B2B-focused marketing automation tool meant to help companies ...
aweber
AWeber Users: DKIM, DMARC, YAHOO, GMAIL & YOU
It's time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber us...
dmarc
ICYMI: DMARC-Pocalypse Now Webinar
DMARC -- and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements -- these are a very hot topic for 2024! ...
apple
ICYMI: Marcel Becker and Al Iverson on Domain Reputation and Apple MPP
On April 4, 2022, the Certified Senders Alliance invited Yahoo's Marcel Becker and yours truly (Al Iverson) of Spam Resource to "em...
crash course
Bonus Webinar: A Crash Course on List Unsubscribe
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe hea...
csa
ICYMI: Understanding DKIM Replay Attacks
My friends at the Certified Senders Alliance put on a fantastic (if I do say so myself) webinar this week, where Sebastian Kluth (CSA), Fr...
deliverability
Salesforce Marketing Cloud: Deliverability Fundamentals
For those that don't know, I was director of deliverability for Salesforce Marketing Cloud ( previously ExactTarget ) from 2006 through...
email newsletter
ICYMI: Deliverability for Newsletter Senders
Hey! Thanks to everybody who joined us to talk deliverability through the focus of newsletter senders and small publishers. I do think the ...
epsilon
ICYMI: Serving up Expert Deliverability Tips with Epsilon's John Stephenson
In July 2023, Epsilon's John Stephenson and I co-presented a webinar: Serving Up Expert Tips Balancing Revenue Goals & Deliverabili...
email
Email vs Capitalism, or, Why We Can't Have Nice Things
Here's a fun overview of the history of email and spam, if you're looking for such a thing. I could pick a nit here and there about ...
bimi
ICYMI: DMARC, BIMI and Beyond Webinar Recap
In June 2023, The Certified Sender Alliance held a webinar on the timely topic of DMARC. Specifically, DMARC, BIMI and Beyond: Best Practic...
icymi
ICYMI: Webinar Recap: Spamhaus, Domain Reputation & More
My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind ...
happy holidays
Preparing for deliverability success this holiday season
It's time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and ...
apple
ICYMI: 2022 Apple MPP Status and Impact Webinar
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP! If you're curious about the current state of Apple...
ben lamothe
Pardot: How to keep your prospect database clean and healthy
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when ...
bimi
ICYMI: BIMI Overview and Current Status for 2022
Back in June, Jennifer Nespola Lantz and I hosted a Kickbox Live session where we explained what a BIMI logo is, which ISPs support it, and ...
best practices
Recap: Deliverability 101 Webinar with Insightly
If you weren't able to make it to the Deliverability 101 webinar I presented with Insightly back in late June, we've got you covere...