Salesforce Pardot (aka " Marketing Cloud Account Engagement ") is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships wi…
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It's time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender …
DMARC -- and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements -- these are a very hot topic for 2024! I've been talking about all of thi…
On April 4, 2022, the Certified Senders Alliance invited Yahoo's Marcel Becker and yours truly (Al Iverson) of Spam Resource to "embark upon a discussion of domain reput…
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it wor…
My friends at the Certified Senders Alliance put on a fantastic (if I do say so myself) webinar this week, where Sebastian Kluth (CSA), Fredrik Poller (Halon) and yours truly …
For those that don't know, I was director of deliverability for Salesforce Marketing Cloud ( previously ExactTarget ) from 2006 through 2021. My love of all this email and g…
Hey! Thanks to everybody who joined us to talk deliverability through the focus of newsletter senders and small publishers. I do think the " Small Publisher's Guide to D…
Here's a fun overview of the history of email and spam, if you're looking for such a thing. I could pick a nit here and there about certain points, but this presentation …
In June 2023, The Certified Sender Alliance held a webinar on the timely topic of DMARC. Specifically, DMARC, BIMI and Beyond: Best Practices for Email Authentication and Visual…
My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind of bad guy stuff Spamhaus is trying to…
It's time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end hol…
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP! If you're curious about the current state of Apple MPP and how it impacts marketers, my …
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing …
Back in June, Jennifer Nespola Lantz and I hosted a Kickbox Live session where we explained what a BIMI logo is, which ISPs support it, and we gave our recommendations on moving …
If you weren't able to make it to the Deliverability 101 webinar I presented with Insightly back in late June, we've got you covered. Here's a wonderful summary from…
