Showing posts with the label zwebrecap

SMTP rejections are up: One reason why might surprise you!

Ouch, what a click-baitey headline. But let’s run with it, because it comes from an honest place. As I mentioned here and elsewhere, I recently teamed up with Scott Ziegler from Valimail for a webinar digging into SMTP rejection data provided by Google starting in July/August 2025, and what we saw from this data going into Black Friday and Cyber Monday. There was quite a large number of SMT…
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Bonus Webinar: Salesforce Pardot Deliverability 101

Salesforce Pardot (aka " Marketing Cloud Account Engagement ") is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their subscribers. If you're a Pardot user and wondering how do I set myself …

AWeber Users: DKIM, DMARC, YAHOO, GMAIL & YOU

It's time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us by Yahoo and Google. With a focus on the specifics of what buttons to pus…

ICYMI: DMARC-Pocalypse Now Webinar

DMARC -- and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements -- these are a very hot topic for 2024! I've been talking about all of this quite a bit lately and I don't see that letting up any time soon. Want to get in on the action…

ICYMI: Marcel Becker and Al Iverson on Domain Reputation and Apple MPP

On April 4, 2022, the Certified Senders Alliance invited Yahoo's Marcel Becker and yours truly (Al Iverson) of Spam Resource to "embark upon a discussion of domain reputation" where we also talk in length about open tracking, how it wasn't that accurate to beg…

Bonus Webinar: A Crash Course on List Unsubscribe

I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it work and what do platforms need to implement to be in compliance with the new 2024 Gmail and Yahoo send…

ICYMI: Understanding DKIM Replay Attacks

My friends at the Certified Senders Alliance put on a fantastic (if I do say so myself) webinar this week, where Sebastian Kluth (CSA), Fredrik Poller (Halon) and yours truly ( Al Iverson ) shared our thoughts and understanding about DKIM Replay Attacks. If you missed it, ne…

Salesforce Marketing Cloud: Deliverability Fundamentals

For those that don't know, I was director of deliverability for Salesforce Marketing Cloud ( previously ExactTarget ) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that -- having started my first email sen…

ICYMI: Deliverability for Newsletter Senders

Hey! Thanks to everybody who joined us to talk deliverability through the focus of newsletter senders and small publishers. I do think the " Small Publisher's Guide to Deliverability Success " was indeed a success based on the attendees and questions and feedback …

ICYMI: Serving up Expert Deliverability Tips with Epsilon's John Stephenson

In July 2023, Epsilon's John Stephenson and I co-presented a webinar: Serving Up Expert Tips Balancing Revenue Goals & Deliverability . We had a grand old time making silly puns about grilling and barbecuing, while diving into deliverability and how to do it right to m…

ICYMI: DMARC, BIMI and Beyond Webinar Recap

In June 2023, The Certified Sender Alliance held a webinar on the timely topic of DMARC. Specifically, DMARC, BIMI and Beyond: Best Practices for Email Authentication and Visual Branding. Co-presented by yours truly (Al Iverson), Sebsastian Kluth (CSA) and Karsten Vendler (Leg…

ICYMI: Webinar Recap: Spamhaus, Domain Reputation & More

My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind of bad guy stuff Spamhaus is trying to track, best practices for domain reputation and we touched on a bunch of other stuff, too. If you m…

Preparing for deliverability success this holiday season

It's time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That's why my Kickbox colleague Jennifer Nespola Lantz and I put togeth…

ICYMI: 2022 Apple MPP Status and Impact Webinar

More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP! If you're curious about the current state of Apple MPP and how it impacts marketers, my friend Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Find the …

Pardot: How to keep your prospect database clean and healthy

Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we've got you covered right here at Spam Res…

ICYMI: BIMI Overview and Current Status for 2022

Back in June, Jennifer Nespola Lantz and I hosted a Kickbox Live session where we explained what a BIMI logo is, which ISPs support it, and we gave our recommendations on moving forward with a BIMI sender logo. And we even took time to answer a bunch of questions. And the info …

Recap: Deliverability 101 Webinar with Insightly

If you weren't able to make it to the Deliverability 101 webinar I presented with Insightly back in late June, we've got you covered. Here's a wonderful summary from Insightly's Val Riley , recapping all that we talked about and helping to break down the key po…