Salesforce Marketing Cloud: Deliverability Fundamentals

For those that don't know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that -- having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to "spread the word" of deliverability best practices. I'm insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!

For example, here's a link to a recorded session I did for Salesforce's Trailhead Live in 2019. That's a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud for email marketing. So, if you're an SFMC client and wondering where to start to learn more about the in-and-outs of deliverability, I think this video is a great place to start.

Check it out here.

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