Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest , ha…
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Jaina Mistry, writing for the Litmus blog, recently pulled together a very comprehensive update on the state of the Gmail Promotions Tab and what marketers should be doing (or n…
Way back in 2016, there were a series of blog posts that laid out the reasons both for and against double opt-in. Positioned as "single opt-in versus double opt-in," it…
This is a question that I get asked often: If somebody sends an email message that is 100% images, does that design choice itself make the message more likely to get relegated to…
(Here's an updated version of a post from way back in 2018, with additional resources! I hope you find it handy.) Need a tool to parse message headers? Trying to break down h…
Since lots of folks are reaching out to me, asking for help with BIMI records and/or wondering if it's something they should take the time to implement, I figured I would tak…
Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White helps you break it down with a series…
Litmus recently shared news that is sure to make email designers light up with glee: "On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, …
Kayla Lewkowicz of Litmus breaks it down: Seven common deliverability-related assumptions that just aren't true. She explains whether or not it's OK to use FREE in a su…
Lifehacker and Litmus both tipped me off to the fact that Outlook.com email users got quite a significant update to their user interface today. You can read all about it here a…
