Showing posts with the label litmus

Join me at Litmus Live 2026!

I’ll be co-presenting in a session at this year’s Litmus Live , peering into my crystal ball alongside Danielle Gallant and Guy Hanson from Validity. Join us for this free, virtual event! Our session on February 11th will see is sharing our thoughts on emerging trends, technolo…

Validity Acquires Litmus

Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest , has just announced that they have acquired  Litmus , an email marketing tool that help…

How Email Marketers Should Navigate the Gmail Promotions Tab Today (2024)

Jaina Mistry, writing for the Litmus blog, recently pulled together a very comprehensive update on the state of the Gmail Promotions Tab and what marketers should be doing (or not doing) to deal with it in this modern page. As she notes , Gmail tabs are here to stay -- having …

The case for and against double opt-in

Way back in 2016, there were a series of blog posts that laid out the reasons both for and against double opt-in. Positioned as "single opt-in versus double opt-in," it was a good point/counterpoint on the topic. Sadly, a couple of the articles have succumbed to inter…

Do image-only emails harm deliverability?

This is a question that I get asked often: If somebody sends an email message that is 100% images, does that design choice itself make the message more likely to get relegated to the spam folder? My short answer is no, not really, but it merits a discussion, so let's dive …

Email Message Header & Message Checking Tools (2022 Update)

(Here's an updated version of a post from way back in 2018, with additional resources! I hope you find it handy.) Need a tool to parse message headers? Trying to break down how long it took to hand off an email message between servers? Want to check for blocklistings, conte…

BIMI: Current Status? Should we bother?

Since lots of folks are reaching out to me, asking for help with BIMI records and/or wondering if it's something they should take the time to implement, I figured I would take a few minutes to explain the current state-of-the-state with regard to BIMI, and help to answer th…

How to Recover from Email Marketing Mistakes

Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White helps you break it down with a series of simple questions.

Gmail to Support Responsive Design + More

Litmus recently shared news that is sure to make email designers everywhere light up with glee: "On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting <style> and media queries later this mon…

7 Common Deliverability Myths Busted

Kayla Lewkowicz of Litmus breaks it down:  Seven common deliverability-related assumptions that just aren't true. She explains whether or not it's OK to use FREE in a subject line, or is Yahoo to blame when Yahoo blocks your mail, and provides even more solid explanati…

Outlook.com Got a Big Update Today

Lifehacker and Litmus both tipped me off to the fact that Outlook.com email users got quite a significant update to their user interface today. You can read all about it  here and here . In case you don't remember, this of course used to be called Microsoft Live Hotmail. U…