Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest, has just announced that they have acquired Litmus, an email marketing tool that helps marketers build, test, and analyze email campaigns to improve rendering and and deliverability across email clients. Validity previously had acquired deliverability monitoring platforms Return Path (2019) and 250ok (2020). Read the press release from Validity here.
Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest, has just announced that they have acquired Litmus, an email marketing tool that helps marketers build, test, and analyze email campaigns to improve rendering and and deliverability across email clients. Validity previously had acquired deliverability monitoring platforms Return Path (2019) and 250ok (2020). Read the press release from Validity here.
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