exploits
SmarterMail exploit: upgrade now!
SmarterMail is an email/collaboration suite of tools positioned as a Microsoft Exchange alternative, offering native MAPI support, supposed...
Topic
news
aliases
Coming in the future: Change your Gmail address?
If Ben Schoon, writing for 9to5Google , is to be believed, it sounds like an option could be coming in the future that allows Gmail users to...
best practices
Spam Filters, Black Boxes, and the Illusion of Control
On the surface, email is magic. It just works. Messages go out, inboxes fill up, marketing and newsletters hum along. Underneath that smooth...
gmail
GPT V1 retirement put on pause
Hey, remember when I told you that V1 of Google Postmaster Tools was going away? Not so fast... Turns out Google has changed its mind, at le...
acquisitions
Zeta Global buys Marigold enterprise platforms
It's time to report on more M&A activity in the email marketing platform space. Zeta Global and Marigold have announced that Zeta is...
news
Oops, that wasn’t a scam!
This one hurts a little. We've all gotten scammy-looking toll payment texts. Most of the time, they're fakes. But one California dri...
common sense
It's actually usually safe to unsubscribe
The Wall Street Journal recently ran a piece warning readers not to click unsubscribe links in emails . The idea is that these links are som...
news
Yahoo Mail adds Catch Up Functionality
Yahoo Mail is trying to help the inbox-overwhelmed crowd get back on top of unread piles with a new mobile feature called Catch Up . This AI...
food
Which spam flavor is best?
I declare that it is time for a break from email headers and spam traps to talk about ... actual spam. The canned kind. That you eat. Hormel...
dmarc
On DMARC Adoption in Manufacturing and Retail
It's byline time! Thank you to both Manufacturing.net and Total Retail for giving me the opportunity to talk to their audiences about ...
dmarc
New Microsoft Sender Requirements: Link Roundup
By now, you've probably heard: Microsoft has officially joined the club. Following in the footsteps of Google and Yahoo, Microsoft has a...
acquisitions
Validity Acquires Litmus
Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their...
mailbox provider
Thunderbird team launching Thundermail service
The Verge is reporting that the team behind Thunderbird, the open-source email client managed by MZLA Technologies Corporation (a subsidiar...
history
Email Faceplants: When Hitting Send Hits Back
I once sent an email that made me want to crawl under my desk and disappear. But we’ll get to that in a minute. First, check this out: A pub...
news
Don't fall for smishing scams
What's a smish? This is a smish , phishing via text messages. They're coming fast and furiously lately, the latest template seems to...
davey winder
Emails to Gmail vanishing? How to troubleshoot
Davey Winder writing for Forbes recently shared a tale of woe brought to his attention wherein an email sender points out that email messag...
beehiiv
Beehiiv launches multi-million dollar journalism fund
Journalism matters. Whether or not the important journalistic endeavors once done by newspapers continue is an open question today. The econ...
apple
Apple Business Connect: Is it BIMI?
Launched in 2023, Apple Business Connect was introduced as a way for businesses to manage how their brand and business information was disp...
al iverson
The scary new twist on an old email scam
Uh oh. You got an email. Possibly "from" your own email address. The bad guy sending the email says they're targeting YOU and ...
best practices
Email deliverability: What you need to know
I had the pleasure of chatting with MarTech's Constantine von Hoffman recently, helping to explain what deliverability is, why it matter...