Showing posts with the label news

SmarterMail exploit: upgrade now!

SmarterMail is an email/collaboration suite of tools positioned as a Microsoft Exchange alternative, offering native MAPI support, supposedly making it easy as a drop-in replacement for Microsoft's tools. If you use SmarterMail, it's important that you immediately ensure that you've updated your install to the latest version, thanks to an exploitable vulnerability found near the…
Read more

Coming in the future: Change your Gmail address?

If Ben Schoon, writing for 9to5Google , is to be believed, it sounds like an option could be coming in the future that allows Gmail users to change their email address. I’m really thinking of it almost as an alias address creator or manager, based on the initial description of …

Spam Filters, Black Boxes, and the Illusion of Control

On the surface, email is magic. It just works. Messages go out, inboxes fill up, marketing and newsletters hum along. Underneath that smooth glide is a lot of frantic paddling, and Nick Gallagher's new article for IBM Think does an excellent job showing what is really happ…

GPT V1 retirement put on pause

Hey, remember when I told you that V1 of Google Postmaster Tools was going away? Not so fast... Turns out Google has changed its mind, at least for now. Fellow deliverability expert Lauren Meyer spotted that the company has postponed the deprecation of the legacy Postmaster To…

Zeta Global buys Marigold enterprise platforms

It's time to report on more M&A activity in the email marketing platform space. Zeta Global and Marigold have announced that Zeta is acquiring various email marketing platforms from Marigold. These include: Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Livecli…

Oops, that wasn’t a scam!

This one hurts a little. We've all gotten scammy-looking toll payment texts. Most of the time, they're fakes. But one California driver found out the hard way that ignoring them isn't always safe. USA Today tells the story of a woman who, like many of us, started r…

It's actually usually safe to unsubscribe

The Wall Street Journal recently ran a piece warning readers not to click unsubscribe links in emails . The idea is that these links are sometimes traps used by bad actors to harvest information, confirm live addresses, or serve up malware. That's not entirely wrong, but it…

Yahoo Mail adds Catch Up Functionality

Yahoo Mail is trying to help the inbox-overwhelmed crowd get back on top of unread piles with a new mobile feature called Catch Up . This AI-powered tool is live now in the Yahoo Mail app for iOS and Android. It rounds up your unread messages, generates quick summaries, and let…

Which spam flavor is best?

I declare that it is time for a break from email headers and spam traps to talk about ... actual spam. The canned kind. That you eat. Hormel has gone far beyond the original salty pink brick -- there are now more than a dozen different SPAM flavors on grocery store shelves, and…

On DMARC Adoption in Manufacturing and Retail

It's byline time! Thank you to both Manufacturing.net and Total Retail for giving me the opportunity to talk to their audiences about DMARC adoption rates and the real-world challenges companies face when trying to secure their email domains against the threats posed by e…

New Microsoft Sender Requirements: Link Roundup

By now, you've probably heard: Microsoft has officially joined the club. Following in the footsteps of Google and Yahoo, Microsoft has announced new requirements for high-volume and bulk email senders targeting their consumer domains (the biggest ones being Outlook.com, Hot…

Validity Acquires Litmus

Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest , has just announced that they have acquired  Litmus , an email marketing tool that help…

Thunderbird team launching Thundermail service

The Verge is reporting that the team behind Thunderbird, the open-source email client managed by MZLA Technologies Corporation (a subsidiary of nonprofit organization Mozilla ), is developing "pro tier" services that include an email service, called Thundermail . Wit…

Email Faceplants: When Hitting Send Hits Back

I once sent an email that made me want to crawl under my desk and disappear. But we’ll get to that in a minute. First, check this out: A pub chef was recently sacked after accidentally sending an email grievance about his boss to 180 people instead of to just one specific uppe…

Don't fall for smishing scams

What's a smish? This is a smish , phishing via text messages. They're coming fast and furiously lately, the latest template seems to be all about fake toll road fines. Trust me, SunPass, iPass and EZPass are not going to text you weird links to try to get you to pay up.…

Emails to Gmail vanishing? How to troubleshoot

Davey Winder writing for Forbes recently shared a tale of woe brought to his attention wherein an email sender points out that email messages they're sending to Gmail subscribers seem to be vanishing without a trace. It's a difficult issue to troubleshoot, and the exac…

Beehiiv launches multi-million dollar journalism fund

Journalism matters. Whether or not the important journalistic endeavors once done by newspapers continue is an open question today. The economics of the free press are such that many of those legacy entities are but shadows of their former selves. Long time reporters with deep …

Apple Business Connect: Is it BIMI?

Launched in 2023, Apple Business Connect was introduced as a way for businesses to manage how their brand and business information was displayed across different Apple applications and services like Maps, Messages and Wallet. Last week, Apple announced changes , including new …

The scary new twist on an old email scam

Uh oh. You got an email. Possibly "from" your own email address. The bad guy sending the email says they're targeting YOU and YOU specifically. That they've got access to your webcam. They've hacked their way into your online photo library, they claim. The…

Email deliverability: What you need to know

I had the pleasure of chatting with MarTech's Constantine von Hoffman recently, helping to explain what deliverability is, why it matters, and what you need to know about Yahoo and Google's evolving sender requirements. In the resulting article, there's lots of grea…