Yahoo Mail is trying to help the inbox-overwhelmed crowd get back on top of unread piles with a new mobile feature called Catch Up.
This AI-powered tool is live now in the Yahoo Mail app for iOS and Android. It rounds up your unread messages, generates quick summaries, and lets you swipe or tap to either keep each one or delete it outright. The idea is to make bulk sorting feel less like drudgery and more like a quick game. After you're done, you even get a little stats screen showing how many emails you nuked and how fast you did it.
Yahoo's own surveys back up why they built this: half of Gen Z and Millennial users say they've missed important events because their inbox was too messy, even though nearly 70% admit they check it multiple times a day. So the thought process is that this new functionality will help clear the clutter before it causes problems.
Yahoo says that Catch Up is part of Yahoo's bigger push to make personal email more easily manageable and less of a work task or chore.
What does this mean for email senders? Well, users are likely to find it easier to bulk-delete old, never-read emails with just a few taps. For marketers and newsletter senders, this raises the stakes for clear subject lines, engaging -- wanted -- content, and good list hygiene. Messages left untouched for days are perhaps more likely to be swept away in batches, My suggestion? Send mail people want, get them to open quickly, and prune un-engaged addresses before Yahoo’s A.I. does it for them.
Yahoo Mail is trying to help the inbox-overwhelmed crowd get back on top of unread piles with a new mobile feature called Catch Up.
This AI-powered tool is live now in the Yahoo Mail app for iOS and Android. It rounds up your unread messages, generates quick summaries, and lets you swipe or tap to either keep each one or delete it outright. The idea is to make bulk sorting feel less like drudgery and more like a quick game. After you're done, you even get a little stats screen showing how many emails you nuked and how fast you did it.
Yahoo's own surveys back up why they built this: half of Gen Z and Millennial users say they've missed important events because their inbox was too messy, even though nearly 70% admit they check it multiple times a day. So the thought process is that this new functionality will help clear the clutter before it causes problems.
Yahoo says that Catch Up is part of Yahoo's bigger push to make personal email more easily manageable and less of a work task or chore.
What does this mean for email senders? Well, users are likely to find it easier to bulk-delete old, never-read emails with just a few taps. For marketers and newsletter senders, this raises the stakes for clear subject lines, engaging -- wanted -- content, and good list hygiene. Messages left untouched for days are perhaps more likely to be swept away in batches, My suggestion? Send mail people want, get them to open quickly, and prune un-engaged addresses before Yahoo’s A.I. does it for them.
More details: Yahoo's press release and CNET's writeup.
[ H/T: Dan Deneweth ]
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