There's an online tester out there (I'm not sure which one) that seems to be flagging Salesforce Marketing Cloud infrastructure as having an open relaying mail server . This warning is a…
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A million years ago I built a deliverability tool for ExactTarget (later Salesforce Marketing Cloud) called Reputation Audit. It was a handy tool back then, to give a client (or …
Not only did I stumble across this when reviewing Chris Zullo's capture and notes on my " Deliverability 201” domain and IP strategy deck for SFMC users , but it came up…
Hey, look what I stumbled across ! Chris Zullo, Salesforce Consultant and Business Puzzle Solver , did a most excellent job capturing my 2020 presentation on deliverability for …
Here's a tip that I think Salesforce Marketing Cloud users will find useful, especially in the context of the new Yahoo and Google sender requirements. Multi-bounce domain: …
Salesforce Pardot (aka " Marketing Cloud Account Engagement ") is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email …
Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I'v…
For those that don't know, I was director of deliverability for Salesforce Marketing Cloud ( previously ExactTarget ) from 2006 through 2021. My love of all this email and g…
Time for a quick recap! People ask me about this a lot -- how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka "Marketing Cloud Account Engagement&quo…
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing …
CloudKettle 's Eliot Harper is back! Last time , I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud's one-click u…
Last week it was SFMC Geeks, but today it's Pardot Geeks ! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few we…
Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a va…
From The DRIP : More great content from Lucy Mazalon . This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and secur…
Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign : "Marketing considered these leads qu…
Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to pe…
