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Eliot Harper: One-click unsub in SFMC


CloudKettle's Eliot Harper is back! Last time, I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud's one-click unsubscribe functionality. If you know me, you know I tell people that one click unsub functionality can be inherently susceptible to bot clicks causing false unsubscribes -- and Eliot suggests a configuration modification to help mitigate that problem! It's not the way that I would have done it, but that's definitely fine by me. He's aware of the problem, he's explaining the problem clearly, and he's offering up a unique solution, and I'll trust his logic here. Good thinking, good sir!

Find the video here and don't forget to check out his whole series!

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