ask al
FUD: CAN-SPAM and PO boxes
I saw somebody recently say that one of their biggest fears about starting a newsletter is that CAN-SPAM (the US federal anti-spam law) req...
Topic
can-spam
ask al
Ask Al: Can I require login to unsubscribe? (in 2025)
Hey, on the one hand, I am genuinely surprised this question still pops up in 2025. But I get it. Every day, someone is new to this whole em...
basics
CAN-SPAM: Recapping the Basics
I saw somebody asking about CAN-SPAM on one of the email industry Slack groups recently and it reminds me that not everybody knows what it ...
can-spam
FTC fines Verkada over CAN-SPAM violations
The US Federal Trade Commission very recently announced that they’re imposing a $2.95 million fine against security camera firm Verkada for...
can-spam
Remembering Holomaxx
Hard to believe that it's been nearly fourteen years since Holomaxx sued various spam filterers and internet service providers , allegin...
can-spam
FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement
As mentioned earlier , the FTC recently announced a proposed settlement with Experian, taking action against them for allegedly sending comm...
can-spam
Breaking news: New FTC proposed settlement over CAN-SPAM violation
This is an important one to share, because it highlights what can happen if you try too hard to characterize your emails as transactional, w...
can-spam
Report that political spam! Don't just hit delete.
Do you receive political spam? Political spam happens in the US, seemingly regardless of party, but it is not something universally engaged ...
can-spam
DELIVTERMS: CAN-SPAM
CAN-SPAM, aka “ Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 ” is the US federal anti-spam law....
brian krebs
Friday fun: Electronic mail fraud and more
There's a term you don't hear every day: electronic mail fraud. Apparently it's just one of a litany of charges brought against...
can-spam
What constitutes a transactional message?
"Is this message transactional, or is it commercial?" That's a question I get asked quite regularly as a deliverability consu...
can-spam
Do I have to label my marketing mail as an advertisement?
I saw somebody ask recently how best to label their email marketing messages as an advertisement. Their intent was to comply with CAN-SPAM, ...
better broadcasting
CAN-SPAM Ruling: Domain Ownership Masking Deceptive
Over on CircleID, John Levine shares his thoughts on the default judgment in Zoobuh v. Better Broadcasting . Though it's a default judg...
bad ideas
No Permission = Bad Experience
Yesterday I got an email purporting to be from an ex-coworker of mine, from a couple of companies ago. "Dear Al," it said. "[...
cakemail
Kevin Huxham: Canada's New Anti-Spam Bill - Is Anyone Listening?
Today's guest post comes to us courtesy of Kevin Huxham, Director of Deliverability at CakeMail, creators of an email marketing applicat...
can-spam
Neutraceutical Spammer Sentenced to 2 Years
John Levine shares his tale of the sentencing of Brian McDaid, "Neutraceutical" spammer. Looks like it is indeed possible to get ...
ask al
What changed?
How come my list of third-party opt-ins from two years ago is now having problems, the question goes. What changed? I'm still doing eve...
can-spam
On the Legality of Spam Filtering
But my email fully complies with CAN-SPAM, the argument goes. How can ISPs be allowed to block my mail? I comply! Here's how. Read sec...
can-spam
Top 4 CAN-SPAM Myths
Here are quick links to all four posts in my past three part series (uh, what?) on CAN-SPAM Myths. CAN-SPAM Myth #1: Applies Only to Spam CA...
bad ideas
Rendering & CAN-SPAM Compliance
Chad White, Research Director for Smith-Harmon, published a great post yesterday on why image rendering is important for CAN-SPAM compliance...