CAN-SPAM Myth #4: Doesn't Apply to Non-Profits

Fourth in a three-part series (uh, what?), today I'm going to offer up a quick link to a blog post by Microsoft spamfighter Terry Zink, where he quotes his friend talking about the applicability of CAN-SPAM to non-profits (net: it applies) and some general guidance to consider. I don't agree 100%, as it seems to focus a little too much on "unsolicited," which I think misses the point. But still, remember, CAN-SPAM applies to non-profit senders, not just for-profit marketers.

Here are quick links to all four posts in my past three part series (uh, what?) on CAN-SPAM Myths.If you're looking for more guidance on CAN-SPAM, consider that CAN-SPAM non-compliance can have a negative impact on your deliverability. Looking for a helpful checklist to confirm CAN-SPAM compliance? Mickey Chandler has that for you. If you're an average joe user trying to deal with a sender who's not respecting the CAN-SPAM law, here are my tips on what to do about that. And finally, here's a link to my older CAN-SPAM information roundup.


  1. It it ok to buy lists from reputable companies, i.e. D&B:

  2. It's not. If you buy and mail to a list like that, your ESP will probably suspend or terminate your account. It's perfectly *legal* to buy or sell that list, D&B isn't breaking US law. The law isn't the point, though. The point is that nobody wants that mail, ISPs set higher standards, this wouldn't meet those standards.

    These companies, even big companies, selling these lists, they aren't as smart as they think they are.

  3. I've gone ahead and added links to your 3-part series to my blog post. I was going to do that before but I wasn't sure how many you were going to do.


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