CAN-SPAM Myth #4: Doesn't Apply to Non-Profits

Fourth in a three-part series (uh, what?), today I'm going to offer up a quick link to a blog post by Microsoft spamfighter Terry Zink, where he quotes his friend talking about the applicability of CAN-SPAM to non-profits (net: it applies) and some general guidance to consider. I don't agree 100%, as it seems to focus a little too much on "unsolicited," which I think misses the point. But still, remember, CAN-SPAM applies to non-profit senders, not just for-profit marketers.

Here are quick links to all four posts in my past three part series (uh, what?) on CAN-SPAM Myths.

• CAN-SPAM Myth #1: Applies Only to Spam
• CAN-SPAM Myth #2: This Law Makes it OK to Spam
• CAN-SPAM Myth #3: Password Protecting the Unsub Page is OK
• CAN-SPAM Myth #4: Doesn't Apply to Non-Profits

If you're looking for more guidance on CAN-SPAM, consider that CAN-SPAM non-compliance can have a negative impact on your deliverability. Looking for a helpful checklist to confirm CAN-SPAM compliance? Mickey Chandler has that for you. If you're an average joe user trying to deal with a sender who's not respecting the CAN-SPAM law, here are my tips on what to do about that. And finally, here's a link to my older CAN-SPAM information roundup.