Showing posts with the label spam complaints

FBLs in 2023: are they needed? How should you handle them?

As noted recently, Validity plans to start charging for ISP feedback loop complaint feeds . Free users will get some sort of aggregate dashboard that is perhaps similar to what one sees in Google Postmaster Tools , but it sounds as though there will be no individual complaints …

Nope. No Gmail feedback loop, sorry.

A friend asked recently why they're not receiving feedback loop complaint data back from Gmail subscribers. After all, she pointed out, Gmail does indeed have a Feedback Loop, does it not? What's up with that? If you're lucky, your sending platform is already confi…

Ask Al: Help, no Yahoo CFL volume!

Hey, Al! My company has sent approximately 200,000 email messages in the past month to Yahoo! Mail recipients, but we haven’t received even a single complaint back via our ISP Feedback Loop. Is that normal? No, that is not normal! If you’re sending mail en masse, you’re going t…

How Subscriber Complaints Affect Inbox Placement

Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail providers can damage your sending reputation, and offers up ideas on what you can do to prevent these kinds of issues.