Showing posts with the label chad s white

Spam Resource Spotlight: Chad S. White

Chad S. White is Group Vice President of CRM Strategy for Zeta Global. He is also the publisher of EmailMarketingRules.com , a blog and resource hub that serves as a definitive guide for marketers looking to master the complexities of email. Grounded in the frameworks of his critically acclaimed book, Email Marketing Rules , the site guides on email marketing best practices, covering everyth…
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Oracle: What drives deliverability?

What are the factors of deliverability? There are multiple variables in the equation. Infrastructure, volume, content, spam complaints, IP reputation, engagement, domain reputation, bounces, and spam traps all play a role, but which ones actually move the needle the most, now, …

The case for and against double opt-in

Way back in 2016, there were a series of blog posts that laid out the reasons both for and against double opt-in. Positioned as "single opt-in versus double opt-in," it was a good point/counterpoint on the topic. Sadly, a couple of the articles have succumbed to inter…

What’s up with AMP for Email in 2024?

Wondering what’s up with AMP for Email ? Email interactivity was a tricky thing to design and implement, and there were lots of hurdles and concerns along the way. But I was (and am) a fan, as I can see the value in it, even at the simplest level – I recall being amazed when I …

Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email

Oracle's Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It's a great way to verify consent (and keep a clean email list), but one of the primary complaints from m…

AMP for email: where did it go?

Whatever became of AMP for email? Once upon time I tried to keep track of its current status , and it feels like that status hasn't changed too much since then -- particularly, still no Microsoft support . But then people sort of stopped talking about it. Maybe even Googl…

Let's talk List-Unsubscribe!

I was talking to friends running an ESP platform the other day, helping them understand the difference between the available types of list unsubscribe headers, what does it all mean and how does it all work. Might you find that interesting as well? Let's see. List-unsubscri…

How to Recover from Email Marketing Mistakes

Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White helps you break it down with a series of simple questions.

Rendering & CAN-SPAM Compliance

Chad White, Research Director for Smith-Harmon, published a great post yesterday on why image rendering is important for CAN-SPAM compliance . In it, he highlights an example email, where some sort of rendering issue results in the unsubscribe links and sender information to be…

Speaking of Business Contact Databases

Check out Chad White's blog post today over on his Retail Email Blog . Kevin Akeroyd, COO of Jigsaw, is said to have presented at the EM9 Conference in San Francisco on Wednesday, April 22, 2009. Chad has collected live responses from those in the audience during the p…