Wondering what’s up with AMP for Email? Email interactivity was a tricky thing to design and implement, and there were lots of hurdles and concerns along the way. But I was (and am) a fan, as I can see the value in it, even at the simplest level – I recall being amazed when I could approve a Google Docs share request without leaving my inbox, an early example of Google dogfooding interactive email. So, I’ve been sort of wondering what’s next, and when is AMP really going to hit the big time, if you will? I'm curious, and I know that you're curious, but I know very little about the current state.
Thankfully, here Chad White comes to the rescue! As he did back in 2022, he very recently provided an update on where things are today and what the headwinds are that seem to have slowed adoption. If you’re curious about AMP, you’ll definitely want to read this. And thank you to Chad for putting this together!
