The Wall Street Journal recently ran a piece warning readers not to click unsubscribe links in emails . The idea is that these links are sometimes traps used by bad actors to harvest information…
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A friend sent me the following question the other day: “Hi Al! How are you? I have one client who wants to send an email to more than 600,000 recipients who have already opted-ou…
In certain email clients and webmail providers, like Gmail, the mailbox provider utilizes the list-unsubscribe header to offer up an in-app "unsubscribe" button that s…
A couple of years ago, I wrote a blog post called ' One Click Unsubscribe: Don't do it! ' and ever since then, I think people have misunderstood it. Especially in thi…
Adam Silver silver is a "contract interaction designer with a strong technical background" and a savvy blogger, who just figured out something that I've known for a…
Adam Spriggs recently posted a very helpful Salesforce Marketing Cloud tip to his blog, which you'll find here . In it, he guides you through how to use AMPscript to impleme…
Last week I talked about one-click unsubscribe and why I don't think it's a great process. Basically, my concern is bot clicks. I've seen it happen too many times --…
I've talked about unsubscribe practices in more detail before, but I think it's important enough to call this one out on its own. If your email send platform, CRM, or ne…
Last time, I wrote about list-unsubscribe methodology specifically , but today I’d like to broaden the topic to all the different methods that senders use to offer an opt-out opt…
From The DRIP : More great content from Lucy Mazalon . This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and secur…
As mentioned on Slashdot, TechCrunch is reporting that unsubscription service Unroll.me is saying that EU users are no longer welcome, claiming that it's not possible to com…
I mentioned recently that Google has implemented a feature wherein they'll suggest to "Inbox by Gmail" users that the user may want to unsubscribe from communicati…
Engadget reports that Gmail's "Inbox by Gmail" web interface and Android app are proactively offering up a suggestion to unsubscribe from any promotional emails tha…
If you're familiar with the "list unsubscribe" functionality, support for which is implemented in Apple's iOS Mail Client, as well as Gmail and Outlook.com, you…
Back in my e-commerce days, we used to use this "one weird trick" to help reduce spam complaint rates: We put a prominent "click here to unsubscribe" link at …
Found on the web: Gina Lofaro explains the user experience of finding it hard to unsubscribe . What galls me is that the list owner actually decided it was wise to argue the law…
In what may become a recurring theme , Consumerist reports today about a financial institution sending daily emails to somebody who is not actually a customer of that institution…
Is there ever a good reason as to why you, email sender, might want to include an unsubscribe link in your transactional email messages? Why yes, yes there is . This isn't th…
