List unsubscribe ... for Android RCS messages?


In certain email clients and webmail providers, like Gmail, the mailbox provider utilizes the list-unsubscribe header to offer up an in-app "unsubscribe" button that shows up above or next to an email message, saving a subscriber from having to scroll down to an email message's footer to hunt for the unsubscribe link.

In what may be inspired by this functionality, Google appears to be adding something similar to text messaging! Smart folks paying attention to upcoming changes to the Android mobile operating system have noticed that a new feature is coming to RCS Business Messages -- a system generated "STOP" button that shows up below each message, allowing the user to click the "STOP" button to indicate that the mobile subscriber wishes to receive no further messages from that sender.

It's not really magic -- when pushed, it just sends a STOP text reply for the user. But it makes the option more visible to users, and easier to execute, and it'll be there to remind folks of the ability to stop further messages, even if they didn't already know about replying STOP to make further messages cease.

This is great. I love this. I want to see more of this. I want Apple to copy the idea and add support for this in iOS. I want both Apple and Google to also add a "REPORT SPAM" button that forwards the text message to 7726 and lodges a complaint against the sender. 

I also want a pony.

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