Showing posts with the label deliverability

Lukas Lunow: Why Does Microsoft Trash My Emails?

If you're living in the land of Salesforce Marketing Cloud and struggling when it comes to getting your emails reliably delivered to Microsoft inboxes, then this guide is for you. A longtime Salesforce consultant (and previously an expert solutions consultant for the Salesforce mothership), Lukas Lunow has pulled together this excellent reference guide on Microsoft deliverability woes,…
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RE: Don't Do This: Google's Guide to Keeping Gmail Happy

Google recently published a highly practical new help article: Top 10 Gmail sender issues . Here's how to prevent the most common hurdles you might run into when sending mail to Gmail. Seasoned senders will recognize core pillars like authentication (SPF, DKIM, DMARC) and m…

Which ESP is Best for Deliverability? (Spoiler: Wrong Question)

Just the other day, I saw someone post another one of those "Deliverability Ranked by ESP" charts, and frankly, it drives me nuts. These charts are inaccurate and misleading. There is no useful way to generate a single "snapshot metric" that tells you you…

DELIVTERMS: Hashbusting

It is time to clarify another technical concept here on Spam Resource, in our series DELIVTERMS, where we decode email and related acronyms and terms, helping you better understand the messaging ecosystem that surrounds you. Today, the word we’re defining is: hashbusting . If y…

Email Deliverability in 2026: What's next?

You’re wondering what deliverability changes await us in 2026? I’m so glad you asked! Let’s talk about deliverability in 2026: What’s here now, how things work today, how it’s all evolving, and what I think things will look like over the coming year. In 2026, Technical Complian…

Survey says: What was your biggest BFCM inbox challenge?

Time to look back on the 2025 holiday marketing season. Black Friday/Cyber Monday (BFCM) is always a challenging time for email senders AND receivers. Email marketers are digging deeper into their email database than other times of year, and often are increasing their send cade…

Spam Filters, Black Boxes, and the Illusion of Control

On the surface, email is magic. It just works. Messages go out, inboxes fill up, marketing and newsletters hum along. Underneath that smooth glide is a lot of frantic paddling, and Nick Gallagher's new article for IBM Think does an excellent job showing what is really happ…

Civic Shout Deliverability AMA (parts 1 and 2)

I'm a big fan of Civic Shout , a platform that helps individuals and progressive nonprofits find and connect with supporters to champion their mission to improve the world around them. Advocacy and political email can be problematic. Bad practices are easy to fall into, and…

Deliverability AMA for Civic Shout

I'm excited to announce an upcoming deliverability-focused Ask Me Anything for the Civic Shout Newsletter! Allow me to give you an overview here in video form, or below that in the blog post text! Wondering why your latest fundraising appeal landed in Gmail's spam folde…

Talking deliverability with HubSpot

Thanks to Laura M. Browning for inviting me to be part of HubSpot's Masters in Marketing blog/newsletter series very recently. In that interview ( find it here ), we talked about common deliverability myths, how spam word filtering can  sometimes happen but it shouldn'…

ICYMI: Recapping Validity's Latest Deliverability Deep Dive

Deliverability continues to evolve, and you need data, knowledge and insight if you're going to keep up. In Validity's latest State of Email Live webinar , Guy Hanson (Validity), Danielle Gallant (Validity), and yours truly (Al Iverson from Valimail) dug into Validity…

Webinar Alert: Deliverability Data Deep Dive: Benchmarks, Trends, & Tactics

It's time to talk data! And I do love talking data! Join me (Al Iverson) along with Guy Hanson and Danielle Gallant from Validity , on this upcoming free-wheeling webinar , where we'll wax poetic on topics like deliverability benchmarks, inbox placement rates, delivera…

The Deliverability Manifesto

It's International Inspirational Poster Day here at Spam Resource, and to celebrate, allow me to share some good stuff: Dave Smith 's " Deliverability Manifesto ." My friend Dave, Senior Deliverability & Customer Compliance Manager for awesome email newsle…

Ask Al: Spam folder placement during warmup?

An anonymous reader asked the following question in a comment the other day: “[Do you have] any recommendations related to all emails ending up in spam/junk folder when sending to Microsoft servers during the first week of IP warming?” And last week I covered what to do, in gen…

Navigating Microsoft OLC Spam Folder Placement

Microsoft’s Outlook.com or OLC (Outlook Consumer) email platform, the mailbox provider formerly known as Hotmail, can be a tricky one when it comes to managing and mitigating deliverability issues. There’s not always a clear and easy path to solve for spam folder/junk email fol…

Purchased lists: Updated guidance for 2025

Here's a common question I am hearing lately: "Everybody buys business intelligence data from business intelligence data providers. Usually including email addresses. Can't I just take that list and upload it into Mailchimp (or some other email marketing platform) …

A beginner deliverability guide for open source geeks

A gentleman named Florian Effenberger , a long time "free and open source software enthusiast," has put together a neat little guide on email reputation and deliverability, aimed at folks who run their own mail servers and might know more about free and open source *n…

ICYMI: Webinar re-wind: Master the latest in email deliverability with Bonterra

Giving Tuesday is coming up soon, so I thought this would be a good time to share a webinar I recently co-presented, along with Sandro Cocito and Ashley Desrameaux from Bonterra , where we covered the latest in email deliverability for Bonterra Fundraising and Engagement custom…

Guest post: Ramp Up For Q4 Email Campaigns Without Landing in the Spam Folder

Today's guest post comes from savvy MarTech strategist Cat Mears , with timely guidance on how to maximize your chances of inbox placement success in the most important quarter of the email marketing year. Take it away, Cat! Prep for Success As we approach the holiday seaso…

Maintaining Sending Reputation Takes Work (&Time)

Ron Dorsey,  Sr. Director, Lifecycle Marketing at Eargo , is somebody that I've known for years. A smart marketer who gets deliverability, and a nice guy to boot! Today he wrote and published a great article on Linkedin sharing his own experience identifying and addressing …