Regional & industry deliverability benchmarks: Which sectors are thriving -- and which are struggling to reach the inbox?
Regional MBP Insights: What are the biggest mailbox providers/inbox providers in different locales, and how can this data help guide your deliverability practices?
Email volume trends: Why post-holiday email volumes have surged and what that means for your inbox placement.
Spam complaints & unsubscribe rates: How Gmail and Yahoo’s recent requirements have shifted the landscape—and why ignoring the 48-hour unsubscribe rule could hurt you.
Evolving sender policies: Will Microsoft follow Gmail and Yahoo’s lead with stricter requirements?
A.I.'s role in email deliverability: Is artificial intelligence a friend or foe for email senders?
B2B vs. B2C deliverability: Which provider is the toughest inbox to crack and what you can do about it.
Email deliverability isn’t just about sending more -- it's about sending smarter. With rising email volumes, loopholes closing, A.I.-driven filtering, and evolving sender rules, marketers need to adapt or risk getting lost in the spam folder. Watch the full webinar now to get the data-driven insights you need to optimize your email program for 2025 and beyond!
Deliverability continues to evolve, and you need data, knowledge and insight if you're going to keep up. In Validity's latest State of Email Live webinar, Guy Hanson (Validity), Danielle Gallant (Validity), and yours truly (Al Iverson from Valimail) dug into Validity's new 2025 Deliverability Benchmark Report, breaking down the latest trends, challenges, and strategies for email senders.
We covered:
- Regional & industry deliverability benchmarks: Which sectors are thriving -- and which are struggling to reach the inbox?
- Regional MBP Insights: What are the biggest mailbox providers/inbox providers in different locales, and how can this data help guide your deliverability practices?
- Email volume trends: Why post-holiday email volumes have surged and what that means for your inbox placement.
- Spam complaints & unsubscribe rates: How Gmail and Yahoo’s recent requirements have shifted the landscape—and why ignoring the 48-hour unsubscribe rule could hurt you.
- Evolving sender policies: Will Microsoft follow Gmail and Yahoo’s lead with stricter requirements?
- A.I.'s role in email deliverability: Is artificial intelligence a friend or foe for email senders?
- B2B vs. B2C deliverability: Which provider is the toughest inbox to crack and what you can do about it.
Email deliverability isn’t just about sending more -- it's about sending smarter. With rising email volumes, loopholes closing, A.I.-driven filtering, and evolving sender rules, marketers need to adapt or risk getting lost in the spam folder. Watch the full webinar now to get the data-driven insights you need to optimize your email program for 2025 and beyond!Comments
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