Showing posts with the label dynamic email

AMP for email: where did it go?

Whatever became of AMP for email? Once upon time I tried to keep track of its current status , and it feels like that status hasn't changed too much since then -- particularly, still no Microsoft support . But then people sort of stopped talking about it. Maybe even Google pulled back a bit? (Reading the linked article, it sounds like Google might have been concerned about AMP for emai…
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AMP for Email: Current Status

If you don't remember, AMP for Email provides the ability to utilize dynamic content functionality in the email inbox. Bounteous explains : "With AMP, functionality previously relegated to landing pages (such as booking an appointment or even making a purchase) became …

AMP: The next big thing? Not at Outlook.com

Once upon a time I asked if AMP dynamic content functionality was going to be " the next big thing " as far as email is concerned. Google's got support for it in Gmail , and Verizon announced future support for it in Yahoo Mail , but it looks like Microsoft is wal…

AMP: The next big thing?

AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google , now supported in Gmail , and with Verizon (AOL/Yahoo) now announcing support for it . What is it? Should you care? Want to learn more about it? Lifehack…