Showing posts with the label inbox placement

APRF: A New Standard for Deliverability Feedback

There's a very exciting new proposed email specification making its way through the IETF, called APRF (Aggregate Performance Reporting). The individual draft specification comes from Alex Brotman of Comcast, Tom Corbett of Iterable, and Emil Gustafsson of Google. And Comcast is already live with a beta version of this feedback. If you want to read the full spec doc, you can find it here …
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DELIVTERMS: Inbox Placement (Delivery versus Deliverability)

It's time to define another deliverability term here on Spam Resource! And this time around, as part of the DELIVTERMS series (where I define those confusing email technology terms and acronyms), I'm going to talk about Inbox Placement. What is Inbox Placement? Inbox Pl…

Email Authentication Impact on Inbox Placement

The messaging around inbox placement and authentication has always been nuanced, and it's easy to misunderstand. To be clear, email authentication doesn't guarantee inbox placement, but it can help. And a lack of authentication clearly makes it harder to get reliability…

Inbox testing: Everything new is old again?

Or...everything old is new again? Or something? Anyway, seedlist-based inbox testing has been around for a while. Pivotal Veracity was offering it up a good twenty years ago. Its heyday, an ex-PVer reminded me the other day, was 2003-2010, and then it was aquired by Unica , whi…

Seedlist testing: It's useful, even at Gmail

I've spent a lot of time lately explaining what exactly seedlist testing is , how it works, and why it's valuable. I like it. I have a bias, after all, in that my day job is product manager for a suite of deliverability tools, and that includes seedlist-based inbox test…

Gmail's Promotional tab: How to escape

How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six different people, and you'll get six different answers. And I'm not sure which answer is the best one, so I'll collect them here…

Gmail Tabs Roundup

Do you have any other links to articles about Gmail's new tabbed inbox user interface? Leave details in a comment and I'll update the post. Let's start with two from Ken Magill: His August 20th article talking to Kirk Gray of APUS, and his August 27th article expl…

How Subscriber Complaints Affect Inbox Placement

Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail providers can damage your sending reputation, and offers up ideas on what you can do to prevent these kinds of issues.