Showing posts with the label sender

Good Advice for Senders

Hey email senders, looking for some good advice? Here's a few things you should do or not do, if you want to walk on the right side of the line and enjoy email delivery success. Email marketing myths which should have died years ago: using "ADV:" in your subject line. That bill never even passed. It's true. If you think you have to put ADV: in your subject line, what you&#…
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What is a Sender?

Somebody just asked me what I mean when I say "sender." I often refer to senders in contexts like this: A good sender should always do X. Somebody who does Y will always be labeled as a bad sender. In my mind, a sender is simply somebody who sends email. Someone who …