Showing posts with the label predictions

Email Deliverability in 2026: What's next?

You’re wondering what deliverability changes await us in 2026? I’m so glad you asked! Let’s talk about deliverability in 2026: What’s here now, how things work today, how it’s all evolving, and what I think things will look like over the coming year. In 2026, Technical Complian…

The Impact of A.I. on Spam Filtering and Deliverability

A.I.: Artificial Intelligence (also, me, Al Iverson! But today, the focus is on Artificial Intelligence. I'll try to write it as A.I. to help make it clear). As A.I. rapidly evolves, the potential for its influence on email deliverability, spam filtering, and sender best pr…

2025: Looking forward to the year ahead

Here are my predictions for what I think the deliverability landscape will look like in 2025. People always ask for these types of predictions and no matter what we think, they either never fully come true or there are surprises coming that we didn't expect. But here are a …

Deliverability in 2023: Looking Back, Looking Forward

It’s always tough to know what to write about when it comes to forecasting the future. This time around I decided to look at it through the lens of, what new challenges came to the fore in 2022, and thus are likely to continue to be challenging in 2023? And that led me to compi…

Deliverability in 2022: We're here! Now what?

I have meditated upon my crystal ball, dear reader, to ask it to tell me what 2022 will look like in the realm of email deliverability, and here's what it has guided me to share with you. First, Apple's MPP functionality really punched a big hole in the usefulness of o…

2020: What's next?

Well, the new year is here. (Along with a new blog template and updated ISP deliverability guides .) What do you think will happen in the deliverability realm in 2020? Here are my first thoughts. First, DMARC is finally reaching critical mass. No longer an edge-case security…

2018: Did I get it right?

Just over a year ago I predicted that 2018 would be a year full of mailbox provider consolidation, many folks implementing DMARC, and ISP filtering getting more tougher than ever. Was I right? It sure sounds a lot like what I worked on much of the time last year. Is it too g…

Challenges in 2018?

It's the first working day of the new year. What do you think are going to be some of the challenges we face in the realms of email and deliverability this year? Here's three concerns that are on my mind for 2018: Continuing platform consolidation. Microsoft started…

My Prediction For 2008

I've only got one prediction for 2008, and it's this: Spam is going to be even less tolerated by internet service providers than it is in 2007. ISPs are continually tightening up their sending guidelines and acceptable use policies, and things you might have gotten aw…