I had a lot of fun joining Validity's Guy Hanson and Danielle Gallant recently, in our Litmus Live session, where we spoke to the topic of where email marketing is headed in 2026. And we covered a lot in that 30 minutes: deliverability trends, AI in the inbox, the future of metrics, and what creative changes marketers should expect this year.
A few themes came up again and again: Deliverability is not getting easier. AI summaries in inboxes like Gmail are going to force marketers to rethink what makes an email worth reading. Metrics are getting fuzzier as opens become less reliable. And AI tools are making it easier than ever to generate email code that looks good at first glance but may break across real inboxes.
The full session video is embedded above and also available on YouTube if you want to watch the whole discussion. Enjoy!
(Thank you Guy, Danielle, and the Validity team for the invite! This was a great discussion.)
I had a lot of fun joining Validity's Guy Hanson and Danielle Gallant recently, in our Litmus Live session, where we spoke to the topic of where email marketing is headed in 2026. And we covered a lot in that 30 minutes: deliverability trends, AI in the inbox, the future of metrics, and what creative changes marketers should expect this year.
A few themes came up again and again: Deliverability is not getting easier. AI summaries in inboxes like Gmail are going to force marketers to rethink what makes an email worth reading. Metrics are getting fuzzier as opens become less reliable. And AI tools are making it easier than ever to generate email code that looks good at first glance but may break across real inboxes.
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