Showing posts with the label yahoogle
Deliverability is ever-evolving. Another day, another major mailbox provider raising the bar for bulk email senders. This time it's Microsoft tightening things up for their O…
Is Microsoft getting on the Yahoogle bus? Maybe that's too silly a way to frame such an important question. Let's reframe this more specifically. The question ultimately…
I've talked about the new " Compliance Dashboard " in Google Postmaster Tools before, and how it'll help you monitor for compliance with the new Yahoo/Google s…
A couple of years ago, I wrote a blog post called ' One Click Unsubscribe: Don't do it! ' and ever since then, I think people have misunderstood it. Especially in thi…
The other day I was doing a mini-consult for a marketing sender who uses one of those Marketing Clouds to send their mail, and the client's IT representative challenged my po…
Google recently released an update to Google Postmaster Tools . There is now a new dashboard available to users that specifically highlights compliance pass/failure with their ne…
With over nine years experience at Google, Neil Kumaran has worked across multiple teams, but always focused on things close to my heart – risk mitigation, security, safety and …
Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, comin…
Here's a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do to be fully compliant with the new 20…
As you well know, Gmail and Yahoo Mail are now requiring that all senders start to publish a DMARC record , if they weren't publishing one already. Hopefully you watched the …