Showing posts with the label zcsfeature

Do I have to label my marketing mail as an advertisement?

I saw somebody ask recently how best to label their email marketing messages as an advertisement. Their intent was to comply with CAN-SPAM, the US federal anti-spam law. Though I am not a lawyer and this is not legal advice, allow me to clarify it with my layman's pants on, since CAN-SPAM misunderstandings and myths abound  and this is an easy one to help folks understand. According to C…
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On the Legality of Spam Filtering

But my email fully complies with CAN-SPAM, the argument goes. How can ISPs be allowed to block my mail? I comply! Here's how. Read section 8C of the CAN-SPAM law . It says: NO EFFECT ON POLICIES OF PROVIDERS OF INTERNET ACCESS SERVICE-- Nothing in this Act shall be cons…

Top 4 CAN-SPAM Myths

Here are quick links to all four posts in my past three part series (uh, what?) on CAN-SPAM Myths. CAN-SPAM Myth #1: Applies Only to Spam CAN-SPAM Myth #2: This Law Makes it OK to Spam CAN-SPAM Myth #3: Password Protecting the Unsub Page is OK CAN-SPAM Myth #4: Doesn't Appl…

CAN-SPAM Roundup

The US Federal Anti-Spam law (CAN-SPAM) has been in effect for just over three years now, yet I still get questions about it constantly. Here’s a quick roundup of links to resources relating to the CAN-SPAM act: My take on the law, from 2004 . What’s written here still holds t…

Who's been sued under CAN-SPAM?

I received the question yet again today: Who's been sued under CAN-SPAM? Let's take a look and see what our good friend, the Internet, has to say on the subject. Just last month, Earthlink won an $11 million judgement against a Nevada-based Internet marketing company …

CAN-SPAM is here

The new U.S. anti-spam law ("CAN-SPAM") is here to stay. It's a compromise law, that really won't make anybody happy on either side of the equation. People who send mail, even non-spammers, will find that it enacts some (fairly mild) restrictions on what they …