data
Microsoft wins the inbox battle (for now)
If you have stopped by Spam Resource or Wombatmail recently, you might have noticed a few changes around here. It’s been updates on updates ...
Topic
data
data
Fun with data: Progressive sender list breakdown
Here's a quick data snapshot that a friend was kind enough to share. The friend manages a smaller progressive sender email list, and he ...
benchmarks
Zeta: Q1 2026 Email Marketing Benchmarks
Zeta Global just posted their latest email and SMS benchmark report. Curious about open, click and unsub percentages across a whole bunch of...
adoption data
The state of DMARC in 2026
Are you curious about the current state of DMARC in 2026? Want to learn more about the adoption of email authentication and domain protectio...
bimi
Fun with data: BIMI records in DNS (February 2026 Update)
Here’s a long overdue updated snapshot of BIMI sender logo DNS records as found in the top ten million domains data set (the domain list fr...
benchmarks
Zeta: Q3 2025 Email Benchmarks
Looking for benchmark email marketing stats? Zeta Global’s got the data, and they’re not afraid to share . Benchmark data can be a bit of a ...
bounces
Holiday mid-season check in: What DMARC data reveals about BFCM delivery challenges
Webinar alert! You've survived Black Friday and Cyber Monday, perhaps Giving Tuesday, too, maybe it ended up stretching into Cyber Week,...
best practices
Mickey says: Don't Panic
Deliverability folks love their dashboards. But too often, a dip in open rates or a spike in bounces sends people into full-on panic mode. M...
atro
Fun with Spamtrap Data: What and Why?
It's nearing the end of the month, and I suspect that the folks at Koli-Lõks OÜ are getting ready to post another month's worth of ...
data
Fun with data: Yahoo Mail, by the numbers
By one reckoning, Yahoo Mail apparently has 225 million active users . That's nothing to sneeze at. And they've been there since nea...
data
Fun with data: Mimecast, by the numbers
Just a quick little peek at data today. This time around, it's month-by-month counts of MX records, in the top ten million domains, that...
data
Fun with data: Top Mailbox Providers in Japan
Here’s a fun-but-simple exercise: Take the list of top 10 million domains. Look for all of the domains for a given country’s TLD, in this ca...
aol
Yahoo and AOL domains (2024 Update)
Today in "Fun with Data," I present to you a link to a downloadable list containing the top Yahoo Mail email domains . Why would y...
data
Fun with Data: Ranking mailbox providers in .edu
Time for fun with a smaller data set! In my most recent snapshot of the top ten million domains list, just over 4200 of them are domains end...
adoption data
SPF adoption rates over time
Here's a quick peek at some new data -- and it surprised me! Of the top ten million domains , only about half of them publish SPF record...
data
Who hosts mail for more domains: Microsoft or Google?
Time to slice and dice my favorite dataset: the top ten million domains list. This thing provides me with endless fun and joy. Tracking som...
authentication
DMARC growth, by the numbers
As I've done for a while now, I continue to track DMARC adoption month-by-month by caching DNS data (including DMARC records) for the ...
bimi
BIMI: Adoption, example logos and provider support
BIMI ( Brand Identifiers for Message Identification ) is a really interesting protocol. It allows a domain owner to publish a logo, meant to...
b2c
Buttondown: Where is that mail going?
Buttondown provides “Newsletter software for people like you” — it’s a cool and easy to use email newsletter platform created and managed by...
authentication
Fun with data: DKIM selectors from spam
This may not be super scientific, but it is something I'm going to have fun with nonetheless. Let's take the last thirteen days wort...