But too often, a dip in open rates or a spike in bounces sends people into full-on panic mode. My friend, expert deliverability consultant Mickey Chandler wants you to take a deep breath and back away from the emergency button. In his latest blog post, he explains how a common concept from manufacturing -- statistical process control -- can help you separate normal email metric fluctuations from real problems worth your attention.
If you've ever wasted a day chasing ghosts in your data, this one's for you. Mickey breaks it down clearly, shows you how to build simple control charts, and explains how they can help you focus on actual deliverability issues instead of just reacting to noise.
Deliverability folks love their dashboards.
But too often, a dip in open rates or a spike in bounces sends people into full-on panic mode. My friend, expert deliverability consultant Mickey Chandler wants you to take a deep breath and back away from the emergency button. In his latest blog post, he explains how a common concept from manufacturing -- statistical process control -- can help you separate normal email metric fluctuations from real problems worth your attention.
If you've ever wasted a day chasing ghosts in your data, this one's for you. Mickey breaks it down clearly, shows you how to build simple control charts, and explains how they can help you focus on actual deliverability issues instead of just reacting to noise.
Read the full post here: How to Stop Panicking Over Normal Email Fluctuations
And don't panic! Even if it's Thursday, and if you have trouble getting the hang of Thursdays.
Comments
Post a Comment
Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.