Zeta Global just posted their latest email and SMS benchmark report. Curious about open, click and unsub percentages across a whole bunch of industry sectors? Zeta's got that. Retail, Financial Services, Travel and Hospitality, Media and more. It's good stuff, especially if you're in any covered industry segment and wondering if your campaign results measure up.
Zeta Global just posted their latest email and SMS benchmark report. Curious about open, click and unsub percentages across a whole bunch of industry sectors? Zeta's got that. Retail, Financial Services, Travel and Hospitality, Media and more. It's good stuff, especially if you're in any covered industry segment and wondering if your campaign results measure up.
Read more: Marketing Benchmark Report: Email & SMS | Q1 2026
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