Showing posts with the label tips and tricks
As you well know, Gmail and Yahoo Mail are now requiring that all senders start to publish a DMARC record , if they weren't publishing one already. Hopefully you watched the  webinar with LB Blair and myself  where we talk at length about DMARC and what you need to know to …
It’s pumpkin spice season! Can you feel the chill in the air? Me, neither -- today’s projected high temperature is 77 degrees (F) here in my adopted hometown of Chicago. Nonetheless, now is when savvy email marketers should be preparing for deliverability success ahead of the …
Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice. Allow me to add a fifth: Now is not the time to experiment. Don't dig out that old list, triple your volume or decide to warm up a…
Hey big sender, it's that time of the year again! Lots of companies generate lots of revenue during the run up from about now until Christmas, and email is a very important channel for them to do that. That's why it's important for senders to follow these five deliv…
Following up to my recent post about email forwarding, Rob Mueller wrote in, talking up his particular email provider. It's called Fastmail.fm.
I've worked at a number of places over the years, with a ton of good folks, many of whom I consider friends. I keep in touch with just about all of them, via your typical social networking channels, but also directly via email. (After all, email is in my blood.) A number …
Over on his blog, Justin Mason shows us how you can re-run already received messages through SpamAssassin . This is a neat idea. He explains this in the context of coming back from vacation, and having a big pile o' messages to wade through. A lot of that is going to be spa…
So, if you're like me, and you host email for your domain using Google Apps, you might be wondering how to read mail sent to abuse or postmaster. Every good domain administrator cares about this. It's also necessary to receive mail at abuse@ and/or postmaster@ if you…