Showing posts with the label the future

More on DKIM2: VERP, async bounces, signatures and hops

As you might have seen me mention on Linkedin this week, I'm still working to fully wrap my head around DKIM2, specifically thinking about a couple of different things: the impact on DMARC and the impact on ESP platforms. Let me tell you what I know and what I don't know. DKIM2: The Basics As I covered in my previous Valimail "Ask Al" video , and this Valimail blog post , t…
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Email Deliverability in 2026: What's next?

You’re wondering what deliverability changes await us in 2026? I’m so glad you asked! Let’s talk about deliverability in 2026: What’s here now, how things work today, how it’s all evolving, and what I think things will look like over the coming year. In 2026, Technical Complian…

Artificial Intelligence: Failures and Future Impact on Deliverability

I've been thinking about the intersection of A.I. and email, especially in the context of spam filtering, sender reputation, and authentication. Why? Because people ask about it a lot. People really want to know how A.I. will impact their business model, their marketing eff…

The Impact of A.I. on Spam Filtering and Deliverability

A.I.: Artificial Intelligence (also, me, Al Iverson! But today, the focus is on Artificial Intelligence. I'll try to write it as A.I. to help make it clear). As A.I. rapidly evolves, the potential for its influence on email deliverability, spam filtering, and sender best pr…

The Future of Email: Exploring other communication models and what it could mean for email

It's time for another blog post from my good friend and deliverability expert, Jennifer Nespola Lantz . (Don't forget to read her ISKTBN blog and find her over at the Kickbox blog , too!) Take it away, Jen! I love email, 🎶 I can't help myself 🎶. My love has only…

Deliverability in 2023: Looking Back, Looking Forward

It’s always tough to know what to write about when it comes to forecasting the future. This time around I decided to look at it through the lens of, what new challenges came to the fore in 2022, and thus are likely to continue to be challenging in 2023? And that led me to compi…

Deliverability in 2022: We're here! Now what?

I have meditated upon my crystal ball, dear reader, to ask it to tell me what 2022 will look like in the realm of email deliverability, and here's what it has guided me to share with you. First, Apple's MPP functionality really punched a big hole in the usefulness of o…

2020: What's next?

Well, the new year is here. (Along with a new blog template and updated ISP deliverability guides .) What do you think will happen in the deliverability realm in 2020? Here are my first thoughts. First, DMARC is finally reaching critical mass. No longer an edge-case security…

The future of email?

From Dot Magazine: Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future . (Oath, if you don't recall, is the company managing the AOL and Yahoo Mail platforms.) H/T: Anth…

Challenges in 2018?

It's the first working day of the new year. What do you think are going to be some of the challenges we face in the realms of email and deliverability this year? Here's three concerns that are on my mind for 2018: Continuing platform consolidation. Microsoft started…