Showing posts with the label winback

The Case for Reactivation (and Sunsetting)

We often talk about the importance of "keeping a clean house" when it comes to deliverability. But list hygiene isn't just about bouncing bad addresses; it’s about managing the entire subscriber lifecycle to ensure mailbox providers see you as a sender people actually want to hear from. Jessica Fern Hunt , a very smart deliverability consultant over at Twilio, recently shared a…
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How to boost engagement on Substack

Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: Identify subscribers who are not engaging (not opening or clicking). Make an attempt at re-activating them, via a winback (re-engagement…

Re-Engagement Campaigns: Will That Winback Email Help or Hurt?

I sometimes call a re-engagement campaign a "winback" campaign because the goal is simple: try to "win back" a subscriber, meaning to keep them active in your email database. The catch is that every send to a disengaged recipient carries a risk for your deli…

Win them back (and boost engagement) with a winback campaign!

Anti-spammers and deliverability folks might think of this as a Permission Pass email. And indeed, Spamhaus has a whole guide describing how they think you should do it properly. But in addition to confirming and cleaning up certain types of problematic email lists, an email m…

THE DRIP: How to Build a Winback Campaign with Pardot

Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign :  "Marketing considered these leads qualified once, and sales even progressed the conversations. You could say they are the “low hanging f…