Showing posts with the label cold leads

New M3AAWG publication: M3AAWG Position on Cold Email

The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is an industry group focused on keeping messaging ecosystems safe from threats like email spam, phishing, spoofing, and more. Among its members there are many large senders and receivers of email, including the largest mailbox providers like Microsoft, Apple, Google, and Yahoo. M3AAWG just released a " position stateme…
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IFAQ: Where I answer Infrequently Asked Questions about Cold Email

I get asked periodically for tips and tricks, best practices for cold emails. The question came again just a few days ago. Thing is, I don't have anything like that, because I have observed that cold emails just aren't a practice compatible with long term, solidly posit…

Cold email? Shiver me timbers! And three points.

Lo! A different guy just popped up in my Linkedin feed to say that cold emails are cool, because they're not illegal. ( I've heard it before .) And for a bonus, he wants to argue about whether or not cold email truly is "spam" -- he says no. That's fine, e…

I know you've got to fundraise, but...

I get it. Everybody needs to make money. If you're in fundraising, advocacy, hyperlocal news, content newsletters, animal rescue, or almost anything, you're in it to make money. Maybe not to get rich, but to get things done takes money and if you want to help your organ…

A random rant about best practices and leading the horse to water

A few weeks ago, a particular consulting discussion with a potential client ended up not working out -- cold email and purchased lists, which is not really something a deliverability consultant can help with, without a complete 180-degree turn around in practices. Not everybody…

The truth about cold email

A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business model that way? "We’re not actually breaking the law! We promise! Cold lead emails are totally leg…