I get asked periodically for tips and tricks, best practices for cold lead emails. The question came again just a few days ago. Thing is, I don't have anything like that, because cold lead e…
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Lo! A different guy just popped up in my Linkedin feed to say that cold leads are cool, because they're not illegal. ( I've heard it before .) And for a bonus, he wants t…
I get it. Everybody needs to make money. If you're in fundraising, advocacy, hyperlocal news, content newsletters, animal rescue, or almost anything, you're in it to make…
A few weeks ago, a particular consulting discussion with a potential client ended up not working out -- cold leads and purchased lists, which is not really something a deliverabi…
A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business mod…
